In 2013, Michelin signed up as a major founding partner of Formula E which has since gained world championship status. Driven by the Michelin Group’s visionary strategy, the brand has built on the pioneering role it has played in making motorsport increasingly sustainable to become leader in the field of electric car tires. It has effectively used its eight seasons of collaboration with the premium carmakers who similarly rose to the challenge posed by the revolutionary all-electric series to carry over its technologies and solutions from the racetrack to the street!
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