The Google Display Network runs ads slightly different than Search and with that comes a handful of considerations when conducting ad copy tests for Display. In this video, we'll walk through the similarities between the two platforms, then discuss the aspects of ad testing on the GDN that you should pay attention to to get the most out of your campaigns.

0:42 - Brief Recap of Ad Testing Best Practices That Still Apply
2:30 - How to Analyze Ad Formats on Display
3:57 - Comparing Image Ads Based on Ad Sizes
5:06 - Testing Themes for GDN Ad Copy Testing
5:58 - How I Create Labels to Track Ad Testing for GDN
7:31 - Knowing the Right Metrics to Review for Different Campaign Goals
9:09 - Why Viewable Impressions Matter vs Total Conversions for Display Ads
10:51 - Device & Audience Performance Differences for the GDN

#googledisplayads #googledisplaynetwork
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