This video provides a quick overview of the creative process. The creative process can be broken down in many different ways. This is simply one way of classifying the creative process. Stage 1 of the creative process is preparation. To be creative you must have a good understanding of your industry. The more domain-specific knowledge you have, that is, the more knowledge and skills you have in your specific industry, the more creative you can become. From there, the creative process moves into problem finding. Creativity isn't simply the answer to a question. Many times, the most creative activity is asking a new question. This is how Albert Einstein revolutionized physics with his creative ideas. After identifying a problem, the creative process moves into problem solving. Problem solving can be broken down into several sub-stages of the creative process. It begins with the observation of what is working and not working in the industry. It then moves into abstraction, where you take what you learned from your industry, you knowledge and skills, and you abstract them to get them into useable forms, or components. The third step of the problem solving stage is combination, also called synthesis. It's where a creative person combines many different smaller ideas into a single larger one. The larger idea may bare little resemblance to the other ideas if it's combined well enough. Once you've created your initial idea, it's time to test it. Evaluating an idea can happen in the real world or within your own mind. The purpose of evaluation within the creative process is to understand how your creative idea is functioning and what might need to be changed. You're primarily trying to figure out if your creative idea satisfies the problem that you defined earlier. After evaluating the creative idea, the next step of the creative process is to elaborate on it. Take the initial idea and what you learned about your creative idea from evaluating it and go through the creative process again. This time, you're looking for specific ways you're creative idea can better satisfy the criteria for success you laid out earlier. This is how creative ideas are refined to perfection. They go through the creative process multiple times. Each time the creator learns something new from how the creative idea is evolving. Finally, the creative process ends with the idea making its way into the real world through implementation. Implementation can take many different forms depending on the creative product being implemented. Almost always, implementation causes it's own set of creative problems that need solving. It's not good enough to simply create the idea or create the product. The marketing mix (if you're a businessman) requires that you think about how to promote your creative idea and how to distribute it as well.

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