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One evening, a few years ago in Salvador da Bahia, Brazil, the PFC crew and I were waiting for an 80-year-old cuica player to perform on a Song Around The World. I remember it seemed to take forever for him to make it down the hill, as he would stop off in every bar along the way for a drink and some conversation. As we waited I looked and saw a Rastaman walking across the street with his acoustic guitar in hand. I waved to him and he came over to see what we were doing with all our equipment. I told him about Playing For Change and he agreed to play a song for us while we were waiting. The result was an incredible, spontaneous performance of Dennis Brown’s “Rasta Children.” His voice reminded me of Peter Tosh and he sang with so much soul that we realized this could be an amazing Song Around The World. Just one man and his guitar playing on the street set the tone for this song and we added a worldwide band of roots musicians around him. “I and I deal with humanity…”

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Playing For Change (PFC) is a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people. The primary focus of PFC is to record and film musicians performing in their natural environments and combine their talents and cultural power in innovative videos called Songs Around The World. Creating these videos motivated PFC to form the Playing For Change Band—a tangible, traveling representation of its mission, featuring musicians met along their journey; and establish the Playing For Change Foundation—a separate 501(c)3 nonprofit organization dedicated to building music and art schools for children around the world. Through these efforts, Playing For Change aims to create hope and inspiration for the future of our planet.

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nana music
"nana" - a place where you can express yourself with music and be connected with anyone, anywhere...
From beginners to professional, "nana" is a borderless music social platform for all the music lovers in the world!

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2seas Sessions
Curated by a collective of music lovers, 2Seas Sessions film and record stripped down live sets performed by talented artists, bands, and songwriters. With no borders, the 2Seas Sessions platform is dedicated to discovering as well as showcasing music and people that inspire.

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Audio-Technica—Audio pioneer in high-performance sound design
Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, A-T now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.

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Come to Life - Guayaki
Come To life is an Artist-Driven Music Collective fueled by its parent company Guayaki Yerba Mate, Guayaki's mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging their Market Driven Regeneration business model. Guayaki's vision holds that yerba mate culture will power their Market Driven Regeneration business model to regenerate ecosystems and create vibrant communities.

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