Philips CEO Frans Van Houten and Teddy Frank, Senior Fellow, Transformation Faculty Lead discusses the global cultural transformation journey at HR Vision Amsterdam, June 2014.

Philips: Emerging story on our global, cultural transformation journey

- Identification: shifting to a consistent, common growth and performance culture to facilitate a more customer focused and entrepreneurial organisation
- OInitiating in Year 1: recognition that personal transformation is the heart of organizational transformation, creating the space for behaviour change and mind-set shifts and increasing team performance
 Igniting in Year 2: culture catching on at a local level, building internal muscle/capability, and the introduction of measurement
 Integrating in Year 3: taking a clear view of what a culture portfolio looks like and driving key areas into the next level of maturity

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