Dana white and the fertitta brothers were $30 million in debt when they decided that a reality tv show called the ultimate fighter was the only way to save the UFC. By getting the ultimate fighter on tv, the UFC became a bigger sport with lots of fans, particularly when stephan bonnar and Forrest Griffin fought in the finale to secure a second season of the utlimate fighter and a better future for the UFC
This is a clip from Lionel Rivera's Dana White Documentary: The Villain Who Built UFC.
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