The American Lamb Board (ALB) and Premier 1 Supplies are co-sponsoring a new American Lamb Quality Video Series. North Dakota State University (NDSU) Extension Service is producing the 5-part series.

Using the theme of “Beginning with the End in Mind,” the purpose of the series is to help the US lamb industry provide a consistently high-quality product to consumers, taking into account the wide variety of production systems.

Travis Hoffman, Ph.D., NDSU and University of Minnesota Extension Sheep Specialist, is spearheading the project. The first video, Lamb Carcass Characteristics is now available at lambresourcecenter.com and www.lambsummit.com. Additional videos such as USDA Yield Grades and USDA Quality Grades, Live Animal Evaluation and Retail Meat Yield & Value will be announced in the coming months via ALB’s enewsletter. Q & A webinars are also planned.

“Using lamb carcasses to demonstrate quality attributes and techniques used for standardized analysis make the videos very relevant and useful for today’s US sheep producers,” says Gwen Kitzan, ALB chair from Newell, SD.

The American Lamb Board is funded by the American Lamb Checkoff and is charged with building awareness and expanding demand for American Lamb, and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.

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