Zenith has inaugurated a large pop-up store at 23, Place Vendôme. The company will be spending several months on the famous Parisian square, regarded as one on the most luxurious in the world. Surrounded by former 18th century mansions, of which most of the façades are listed historical mon-uments, this was a premier location for fashion prior to assuming the same role for jewellery, and more recently for watchmaking. Against this background, Zenith is making an entrance that promises to be unforgettable.
