Speaker: Prof. Michael Toffel (Harvard Business School)

How can scholars disseminate their research insights to the public, policy makers, managers, and students whose decisions and practice they hope to influence? In this webinar, we will discuss different avenues – i.e. practitioner-oriented journals, op-eds, blogs, teaching case studies – through which scholars can convey their research findings and shape the perspectives of various stakeholders. We will consider some of the practicalities of composing and conveying your ideas. The session will include time for participants to share their ideas and explore potential channels for writing, so bring your ideas and questions!

Recommended readings:
- Toffel, M.W. (2016) Enhancing the Practical Relevance of Research. Production and Operations Management, 25: 1493-1505

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