EDELINE LEE AUTUMN WINTER 2021
LONDON FASHION WEEK
22 FEBRUARY 2021
CLICK HERE TO WATCH THE FULL SHOW:
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Autumn Winter 2021 is presented as a short story. EDELINE LEE invites her audience to listen to Memory Of A Dress, in collaboration with veteran podcaster PAUL BAE and his anthology series THE BIG LOOP. Edeline comments: “We are all navigating the digital landscape right now, but my brand operates on a human-scale. How to cross the divide? Of all the technology out there, the digitally-native but intimate, connected environment of podcast and storytelling suits the ethos of my brand particularly well. Perhaps it is subversive to produce an audio sound-only fashion show. But we all know that a piece of clothing can hold much more significance than only its appearance. I wanted to contemplate how memory and nostalgia can be held by a piece of clothing...how the soul of a dress can inherently give the wearer a sense of stability, confidence, and power.” Paul states: “I have been thinking a lot this past year about isolation and what that does to our narratives about each other and ourselves and how to capture that in audio. So when Edeline presented me with this opportunity to collaborate on a runway show we only hear--it thrilled me to the bones.”
After listening to the story, the audience is invited to view the moving-image lookbook. “Inspired by this story, my team and I delved into its themes of memory. We explored digital and camera techniques to lend narrative to our fashion photography. This season, in short, is an experimentation with storytelling in digital mediums,” concludes Edeline.
Autumn Winter 2021 features complex cutting, a chunky bullet-pleat fabric manipulation and confident shapes, expanding on the feminine and spirited vocabulary of EDELINE LEE’s oeuvre. The house’s signature, universally flattering Flou Bubble Jacquard is represented in Malachite and Black this season, and the Georgette Champion appears in shades of Brown, Amber Green, Mustard and Black. Fluid Georgette Crinkle pieces are cut in hues of Mustard and Brown. The house also introduces a brand new capsule of loungewear made of 100% GOTS Certified Organic Cotton. Edeline states: “I wanted to make some luxurious, sustainable staples that one could wear out, but also sleep in. You can roll out of bed and take a Zoom call in these pieces!” All Edeline Lee pieces are made by hand in England, of fabrics woven in Italy and France.
FASHION
Stylist - Katie Felstead
Hair - Andrew Jose @ Andrew Jose
Makeup - Emma White Turle
Stylist Assistant - Rosie Borgerhoff Mulder
Hair Assistant - Jess Robinson @ Andrew Jose
STORY
Writer / Producer - Paul Bae for The Big Loop Podcast
Producers - Tom Burke and Millie de la Moriniere
Georgia - Lydia Leonard
Computer/Lynne - Marin O’Hagan
Sound Designer - Tom Burke
Casting - Millie de la Moriniere
Website - Neo Khama
Video Editor - Gregory Grey
Press - The 223 Agency
LOOKBOOK
Director/Photographer - Ne-o: Jake Knight and Ryoko Tanaka
Art Director - Kyung Roh Bannwart
Digital Technician - Gideon Marshall
Model - Amanda Ljunggren @Storm
Ghost - Ieva Skikaite
Location - Genesis Cinema
Gaffer - Kristiana Zhekova
Spark - Cliona Shepard
STUDIO
Thank you to the wonderful Edeline Lee studio: Millie, Ryan, Pauline, Lisa, Steph, Anissa, Rachel, Stylian, David, Mister Suleman, Sharif, Abdul, Kadir, Victoria, Ella, Rodita, Harper
SPECIAL THANKS
The British Fashion Council, Caroline Rush, Stephanie Phair, Barry Taylor, Harriet Spence, Stephen Lawton, Lynne Carr, Victoria Wilson, Tyrone Walker-Hebborn, Osian O’Reilly-Ifans, Callum Pawlett-Howell, Ludovica Poggi, Mars Washington, Marco Brambilla, Simon Heah, Brett Ruffell, India Gaul
SALES
sales@edelinelee.com
PRESS
press@edelinelee.com
INSTAGRAM
@edelinelee
