In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through how to plan your exhibiting goals and objectives.

Watch this short Tradeshow Minute video to learn how to set specific measurable goals for each show so that you're totally clear on the the exhibiting results you expect to achieve. Remember to be realistic. Your specific goals are the yardstick for measuring your tradeshow results. Companies participate in shows in order to:

Increase sales
Write orders
Introduce new products/services
Project an image
Provide target audience education
Educate customers
Recruit dealers or distributors
Conduct market research

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of Susan Friedmanns book, Meeting & Event Planning for Dummies. [ Ссылка ]

For more tradeshow tips and articles go to [ Ссылка ]

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