Read the full article for further explanation of the tips:
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00:00 Introduction
00:10 What is Product-Led Growth
00:29 Minimize Friction
00:39 Demonstrate Value
00:50 Align Sales and Marketing
01:01 Getting It Right
Product-Led Growth (PLG) is a business development strategy that leverages product usage to drive customer acquisitions, conversions, and market expansion.
Successfully implementing a Product-Led Growth framework requires you to not only recognize that your product is the best source of scalable and sustainable business growth for your company but creating company-wide alignment across all of your teams around the product, from engineering and development to sales and marketing.
If your users can gain value by interacting with your product, they will automatically weave it into their everyday routines.
But how do you implement such a strategy, even if you have a clear idea about how users should be onboarded?
Here are a few things you should keep in mind when embracing a PLG approach – or refining the way you already approach PLG.
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