London-based filmmaker and animatronics expert John Nolan has recently released this video on the Web. The fake commercial is for "Nolan's Cheddar". With a very nice mix of music and drama, it shows the viewer how seriously strong this cheese is. An unfortunate mouse cannot resist the delicious smell of a piece of Nolans Cheddar that is placed in a mousetrap. We cannot verify that no mice were hurt during the making of this video, but it is definitely worth watching. More than 1.2 million people have done so before you.

Agency: Agency: John Nolan films

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