Government services and websites are notoriously slow to update to contemporary UI/UX standards, but when data-driven insights come to the public sector, everyone wins.
Embracing this mindset, LNER turned to digitization and are currently leading the way into the mobility future of public transit. In this conversation with Adrian Varma, Head of Digital Experience at LNER, we dive into the changes that have come to the transit system’s platforms, the way Covid has accelerated the need for digitization, and how to use the structure of a public sector profession to your advantage when sparking innovation. If you thought your publicly funded job couldn’t make the effective shift into being a data-led, fully digital offering, continue watching and think again.
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Learn more about LNER: [ Ссылка ]
Learn more about LNER: [ Ссылка ]
