Hey, I'm Deepak Shukla. Today, I'll be sharing my six invaluable lessons learned from interviewing thousands of candidates over the past decade. As the founder of Pearl Lemon Group, a multi-seven-figure business with a fully remote team, I've honed effective recruitment strategies that I'm excited to pass on to you. Let's dive into these key lessons:

🔗 Timestamps:
0:00 Introduction
0:28 People Will Stay for Culture
3:30 Build Inside Out and Outside In
6:10 Developing Economies House Amazing Talent
8:40 Hire the Working Class
9:40 Optimize for Development
12:20 Street Smarts,Hard Work,Experience
14:00 Conclusion

Introduction and Background (0:00 - 0:27)
Over the last six years, we've built a thriving, fully remote team. Here are the key lessons I've learned:

1. People Will Stay for Culture (0:28 - 3:29)
Money and career paths are important, but a strong company culture is irreplaceable. It's the intangible aspects like camaraderie and shared vision that retain employees.

2. Build Inside Out and Outside In (3:30 - 6:09)
Focus on internal development and external perception. Career development, performance reviews, and market reputation are crucial.

3. Developing Economies House Amazing Talent (6:10 - 8:39)
Hiring from developing economies like South Africa, India, and Pakistan can bring top-tier talent at a fraction of the cost due to currency differences.

4. Hire the Working Class (8:40 - 9:39)
Hardworking individuals from working-class backgrounds often exhibit exceptional diligence and work ethic, translating to higher output.

5. Optimize for Development (9:40 - 12:19)
Invest in the growth of new hires through thorough training and onboarding processes. Long-term development can yield high-caliber talent from within.

6. Street Smarts,Hard Work,Experience (12:20 - 13:59)
Test on the job rather than relying solely on resumes. Practical skills and a strong work ethic often outperform traditional experience.

7.Conclusion (14:00 - End)
By integrating these lessons, you can significantly enhance your recruitment process and build a strong, cohesive team.

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Who is Deepak Shukla?🤔

🧔🏿‍ Deepak Shukla, the Founder and CEO of Pearl Lemon, a multi-award-winning, full-service SEO agency based in London. With a passion for bootstrapping and aggressive growth, Deepak has taken Pearl Lemon from humble beginnings in his mum's place to a thriving £275k company in less than 24 months. 🚀

Deepak is a well-known figure in the digital marketing world, having been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks, and more. He is a true thought leader in SEO and growth hacking. 💻📈

📰 Check out his newsletter at deepakshukla.com/newsletter - It covers generating $50,000 from Facebook Status Updates, Lessons Learned From Reading 165 books in 29-months, Using Whatsapp To Manage 107 Employees, How He Bootstrapped Pearl Lemon Into Making Millions & TONS more. 🤑

🏆 DEEPAK’S ACHIEVEMENTS & EXPERIENCES 🏆

Trained British Soldier
24x Marathon runner
3x Ultramarathon Runner 50-125 km
2x Full IronMan - South Africa & Holland
1x Fight Won via TKO Muay Thai in Rio, Brazil
Lived homelessly for 1 week
50+ Countries Backpacking
9 Countries Lived In - Amsterdam, Malaga, Malta, Lisbon, Turin, Rio, Lausanne, London, Tbilisi
30+ dives - PADI Rescue Diver
1200+ Km Hitchhiking from London-Tallinn, Estonia in 3.5 days
50+ Tattoos
150 songs
Performed w/Mobo award-winning Rachel Kerr & Nate James
Warm up act for music group Roll Deep
Music Recording Studio - 200+ clients nationwide
Tutoring Company - 120k+ annualized revenue Y2
Online education marketplace. Raised £75k
Freelanced whilst travelling the world 24 months
TedX Speaker on Social Media
19 million views Quora
250k+ Youtube views
15k+ students Udemy 100+ reviews
20+ courses Skillshare w/250+ followers
15k LinkedIn connections
21+ podcast features

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