Department Stores are in a state of existential crisis as malls and
shopping centers continue to fold worldwide. US Department Stores have weathered an annual sales decline of nearly $75 billion since 1999 as Amazon continues to expand aggressively into the space, launching eight private label fashion brands in the past year alone.
L2's Digital IQ Index: Department Stores 2017 attempts to quantify the digital competence of 64 Department Store brands operating in 14 different markets globally, examining across four dimensions of digital: site & e-commerce, digital marketing, social media and mobile site.
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