A tourist to Xiamen easily realizes he has entered Zengcuoan when walking along the southern coast of the island city.
Although the place is not prominent on the map, Zengcuoan draws seas of tourists with its artistic-style inns, local foods and all sorts of creative products.
Its name literally means "the village of the Zeng family". Zengcuoan was just a small fishing village five years ago, but now it is bustling with commerce. Along the many narrow alleys winding up and down, paved with stone, are around 700 shops, restaurants and inns.
In the ancient village with a thousand-year history, each brick forms a painting, each old house implies a history, and each villager represents a fresh memory of Zengcuoan.
Located at the side of Huandao Road, Culture Village of Zengcuoan covers an area of 1.25 square kilometers and is honored as “China’s most artistic fishing village” by tourists from home and abroad.
Surrounded by mountains and the sea with Xiamen University in the neighborhood, Zengcuoan spontaneously established the initial business of Culture Village.
Afterwards, the government stimulated business owners, merchants and youth who love culture and art to negotiate for co-management, thus creating a model of Culture Village of Zengcuoan transformed and upgraded from an “urban village”.
Possessing 5,000 youth who love culture and art, 1,600 stores, 1,600 life attitudes and 1,600 ideas, this small fishing village accommodates a group of talented and creative youth who love culture and art, running fascinating stores which annually attract over 10 million tourists.
These stores have not only boosted urban vitality but also created tremendous social and economic benefits.
The former small fishing village has become a well-deserved Culture Park today.
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