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In this video, I'm going to show you the bidding strategies for display ads. We'll go through the best bidding strategy that you can use to maximize your ROI and also we'll go through some of the different types of bids that you can use.
What bidding strategies do you recommend for Google Display Ads? I tried to maximize conversions for an ad account, but hardly getting any impressions. So this isn't a bidding strategy. It could be the targeting strategy. Maybe you have overlapped a few different audiences and narrowed it down quite a bit.
So you need to go a bit broader with the audience and try running it, or you may have put in a cap. Even the maximize conversions you can put in a target CPA or a target ROAS number. If you have put any numbers, then you need to increase it and then it will start to run.
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Here’s a list of some of the tools we use for our agency. Some of them are affiliate links and it helps us to support our channel. We’d appreciate it if you do use one. Thank you!
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