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One in four girls and one in six boys are sexually abused by their 18th birthday.
The Play it Safe!™ program is a child sexual and physical abuse curriculum presented annually to over 70,000 children ages 4-18.
The Women’s Center of Tarrant County wanted age-appropriate videos to teach children about sexual abuse in a language they could easily understand.
The program includes age-appropriate videos for preschool through high school. It also consists of training for adults, caregivers and professionals.
The Women’s Center of Tarrant County wanted age-appropriate videos to teach children about sexual abuse in a language they could easily understand.
Timbuktoons worked on the visual development and animation production for the Pre-K and Kindergarten videos: Tick-Tock and the 1st Grade video: Mae Shares a Secret. Visit Play It Safe! for movie descriptions, trailers, scripts and more.
Challenges:
Explain difficult subject matter in a clear and age appropriate manner
Create real and relatable characters quickly to establish trust
Produce an engaging video that makes the critical steps more memorable
Produce a large amount of content in a short period of time
Solutions:
Combined limited animation with motion graphics to save cost.
Used a “magic tackle box” concept to explain the flashbacks and steps within the narrative more easily
Used two different art directions to clearly switch between concepts
The mission statement of The Women’s Center of Tarrant County is “inspiring, teaching and empowering women and families to overcome violence, crisis and poverty.” They achieve this through extensive victim service programs, counseling and employment programs. For more information about Play It Safe!™, visit PlayItSafe.org or call The Women’s Center of Tarrant County at (817) 927-4006.
Awards: 2012 Davey Awards (Gold)
Services: Visual development, asset creation, character rigging, story boards, animatics, 2D animation production, compositing, sound design and effects.
Software: Adobe Illustrator, Adobe Flash, Toon Boom Storyboard Pro, Harmony, After Effects
