Here's a very frank message to all business owners and operators: it's your job to lead the customer through the client journey.

Everybody wants to be a business owner or entrepreneur but rarely wants to show up when it is time to show up. It's not the customer's job or role to be a customer and service provider. When a service provider doesn't take the lead in the relationship between business and consumer, there is nothing but chaos.

Pure, unadulterated chaos.

Yeah. Watch the full episode on the HouJack DMS YouTube channel.


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