In this webinar Steve Raye talks about avoiding making mistakes that will cost producers dearly in time, money and momentum.
All it takes is checking off the following fourteen points:
Here are top #14 mistakes wine and spirits brands make while entering US Beverage Market.
#1. Trying to do it by all yourself.
#2. Thinking of importers and distributors will build your brand for you.
#3. Launch too big, expand too fast.
#4. Finding an importer is not your first decision.
#5. Not being familiar with the U.S market.
#6. Brand Ambassadors/Feet on the Street.
#7. Not having a case history/real U.S. market success.
#8. Not having a Point of Difference that Makes a Difference: to the trade, to consumers.
#9. Not having everything real and in place.
#10. Thinking you can fund growth out of profits.
About Beverage Trade Network :
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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