Scott Shepherd, host of The Flower Podcast and floral wholesaler of 32 years' experience, joined Farmer Bailey on Wednesday, April 12 for a Live talk (with Q&A) on Flower Quality.
Bailey and Scott explain why increasing your flower quality is the most effective way to increase your price per stem and profit margin while offering a product that florists and wholesalers can't get enough of.
Learn how to up-level your flower quality and how to price your stems in this one-hour video created for specialty cut flower growers and farmers.
Markers of Flower Quality:
+Stem Length
+Flower Count
+Flower Size
+Weight of the Bunch
+Cut Stage
+Consistency of Quality across the Bunch
+Consistency of Availability
+Stem strength and thickness
