Over the past couple of months, there have been a number of significant developments that have rocked the digital marketing and global AdTech industry. On the heels of the rulings relating to analytics solutions, European data protection authorities have imposed more stringent notice and consent obligations on businesses in relation to the use of cookies and targeted advertising. They have also published guidance the use of cookie walls and so-called dark patterns.

The Fieldfisher Silicon Valley team discuss and provide you with a primer of the most important developments as well as an overview of what to expect next.

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