Wondering how to pick a side in the SEO vs. SEM debate? Wonder no more! Ashley from the WebFX Internet Marketing team has some information to help you understand the differences (and similarities) between SEO and SEM.
SEO, which stands for search engine optimization, is an organic (a.k.a. unpaid) digital marketing strategy that aims to get your website ranking in search engine results pages (SERPs).
SEM, which stands for search engine marketing, has two different definitions. At one time, SEM referred to both paid and organic strategies that get your website in search engines. SEO would be considered a part of SEM by that definition.
Now, SEM is commonly used to describe the paid activities that allow you to appear in search results.
Whether you choose SEO, SEM, or both SEO and SEM for your business, you're taking action to get in front of more people. After all, research suggests that more than 90% of online experiences start with a search engine.
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⏰ Video timestamps:
Introduction // 00:00:00
SEO overview // 00:00:15
SEM overview // 00:01:01
Main differences between SEO and SEM // 00:01:56
SEO vs. SEM: Which should you choose? // 00:04:13
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