Hi guys,

In today's video I'm going to show you the Summer collection in Dubai Mall. This video is about the collection in H & M.

H & M Hennes & Mauritz AB or H&M Group (abbreviated H&M) is a multinational clothing company based in Sweden. Its focus is fast-fashion clothing for men, women, teenagers, and children. As of 2021, H&M Group operates in 75 geographical markets with 4,702 stores under the various company brands, with 107,375 full-time equivalent positions.

H&M is the international clothing retailer behind Spain-based Inditex (parent company of Zara). H&M was founded by Erling Persson and its current CEO is Helena Helmersson.

The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. Another store opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss (founded in 1904 by Laurentzius Mauritz Victor Widforss) in Stockholm, which led to the inclusion of a menswear collection in the product range, and the name change to Hennes & Mauritz.

The company was listed on the Stockholm Stock Exchange in 1974.Shortly after, in 1976, the first store outside Scandinavia opened in London.

In 2020, H&M announced its goal of being climate positive by 2040. The retailer is investing in projects to reduce the carbon footprint of goods in transport along its supply chain.

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