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All successful businesses are built around these 12 archetypes. Archetypes are essentially a typical example of a certain kind of person, this means that if you apply your product to a certain archetype then it'll appeal to many people that are alike.
In this video leading branding consultant Scott Lancaster explains each of the 12 main brand archetypes, and how they apply to your business and how you can use them to better develop your product.
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About Lancaster Academy of Design & Brand
Lancaster Academy of Design & Brand is an online education platform with a mission to make world-class design & brand education accessible to everyone. All revenue we generate is reinvested back into creating new education content, courses & resources to help our students.
About Scott Lancaster
Scott Lancaster is the Managing Director & Founder of a leading strategic branding agency, Clementine House. His decade of experience creating & developing brands & businesses inspired him to launch his online academy, Lancaster Academy of Design & Brand. The mission for LAODAB is to give everyone access to world-class design & brand development education.
#branding #brandarchetype #brighterfreelance #freelancing
