Thousands of South Asian labourers arrive Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to connect with their families regularly.
To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.
What business lessons can you learn from this ad?
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