Tea tastes best when you stick to the suggested infusion time. Samova’s Flowering Tea Bags show in a wonderful and unusual way how the flavour of tea unfolds – literally – and turn the waiting time into something special.
As soon as you put the teabag into hot water, the pores of the paper begin to enlarge and an origami flower slowly opens in exact accordance with the infusion time. The tea bags were sent to selected business partners and presented in exclusive tea tasting sessions.
Brand: Samova
Agency: Serviceplan
Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Nann
Creative Director: Hendrik Schweder
Copywriter: Andrej Krahne. Markus Oelschlaeger, Christoph Schönbäck
Art Director: Andrej Krahne
Photography: Bastian Goergens
Account Manager: Robin Stolp
Sound Design: Nikolaus Grunert
Executive Creative Producer: Florian Panier
Senior Motion Designer: Dennis Fritz
Manufacturer: Eva Hotz
DOP Lighting Cameraman: Maximilian Janda
