When most people think of marketing data, they immediately jump to website data and social media.
Your marketing analytics is a lot more than your website data. It is all of your marketing data. Meaning your social media interactions, your email marketing, your ads, your website, your downloads, etc.

In other words, everything is connected.

Someone sees one of your articles on LinkedIn, then he follows you on YouTube where he sees your new product, then he reads an article about your new product and then he sees an ad alongside another website and he finally buys your product. Again everything is connected.

Marketing data can give you the big picture so you can impactfully change the small parts of your customer's journey.

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