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The BMW iX heralds a new age in mobility. It combines trailblazing design and modern luxury with the latest innovations in automated driving, operation, connectivity and digital services. The BMW Group’s new technology flagship focuses on both locally emission-free driving pleasure – combined with the brand’s hallmark sporting ability, efficiency and convincing operating range – and an unwavering, integrated approach to sustainability applied from the ground up.

The most exacting environmental compatibility requirements have been put in place throughout the value chain and for the full life cycle of the BMW iX. The car is currently in the final phase of its series development. At market launch – which will get underway at the end of 2021 – customers will be able to choose from two model variants: the BMW iX xDrive50 and BMW iX xDrive40.

The BMW iX redefines the successful Sports Activity Vehicle (SAV) concept. It is the first model based on a new, modular, scalable toolkit on which the future of the BMW Group will be built. The development and production of the BMW iX follow an all-encompassing approach to sustainability involving compliance with strict environmental and social standards in the extraction of raw materials, plus the use of electricity from renewable sources and a high proportion of recycled materials in the mix.

“Technology is driving the advances we need to tackle even the greatest challenges. This applies in particular to climate protection,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “We are in no doubt: mobility has to be sustainable if it is to represent a truly outstanding solution. For the BMW Group, premium mobility is not possible without responsibility.”

“We made a promise and we will deliver on that promise: the market launch of the BMW iX will get underway at the end of this year with a two-pronged approach – in the form of the BMW iX xDrive40 and BMW iX xDrive50,” says Pieter Nota, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales. “We have already set out the pricing for Germany. For example, the BMW iX xDrive40 will start at 77,300 EUR, which puts it at the level of a comparable BMW X5 with conventional combustion engine. Plus, our customers will now benefit from new additions to the range of vehicle functions that can be uploaded to their cars during ownership, and enjoy a seamless and extremely customer-oriented configuration process with personalised products and services.”


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