If you want conversions on social media then you need to know these statistics right now. Social Media marketing is at this point a no brainer. Everyone and their mum wants to turn their social profiles into customer magnets. And while a lot of the focus is on the big players: Facebook and Instagram, surprisingly low interest has been given to some other up and comers.
In this video we highlight research conducted by the CRM software king, Hubspot, where it shows us how marketers are leveraging different platforms for their content and how despite LinkedIn being the third biggest ROI generator (according to a large pool of marketers in the research study), only 47% of marketers are leveraging LinkedIn.
This shows a major opportunity for businesses to grow more easily on LinkedIn than other platforms. Of course LinkedIn isn't the only new and valuable platform out there, but for B2B businesses it might be the most effective.
The research conducted was based on trends of 2022. 2023 is almost upon us and with it comes new trends and insights into the best of marketing, however we expect this trend with LinkedIn to continue into 2023. It pays to head into the new year armed with more knowledge so we'll be sharing more of what we know so you can make the best of the coming new year.
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