1. Get everyone involved
2. Make education easy
3. Put customer needs first
4. Feedback should be easy too
5. Remember your ‘Rules’
6. Map the customer journey
7. Review your market
8. Train to increase customer use and success
9. Publicly celebrate customer feedback
10. Customer loyalty, building and recognition
11. Plan to address churn
12. Remove customer barriers
13. Support their end-customer service
14. Go beyond your software

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