In this video Marketing Management Chapter 3 i.e Creating Long Term Loyalty Relationships is explained. Marketing Management Chapter 3 explains how customers are important for any business and how can an Organisation work to gain customer loyalty.
#Kotler #Keller #MarketingManagement
Instagram :
[ Ссылка ]
Marketing Management Chapter 1 Part 1 Link:
[ Ссылка ]
Marketing Management Chapter 1 Part 2 Link:
[ Ссылка ]
Marketing Management Chapter 2 Link:
[ Ссылка ]
0:00 Introduction
0:47 Modern Customer Oriented Organisation Chart
3:00 Customer Perceived Value
9:29 Customer Value Analysis
11:57 Choice Process and Implications
15:10 Loyalty
15:42 Value Proposition
16:30 Total Customer Satisfaction
20:07 Monitoring Satisfaction
23:05 Product and Service Quality
26:35 Customer Lifetime Value
28:22 Customer Profitability
28:44 Customer Product Profitability Analysis
