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French Montana has discussed his career, starting with his origins as a battler in The Bronx. He highlighted the importance of the practice in determining and demonstrating the best artist, with rapping alone insufficient to achieve recognition. Names such as DMX and Cassidy gained their fame through this method, according to Montana. Beyond winning battles, Montana faced substantial challenges as a budding rapper from The Bronx, with entry to radio shows nearly impossible without major DJ representation. Desiring to break this pattern, Montana and a friend developed the Cocaine City DVD series, blending stories of successful rappers with those of drug dealers. The ultimate goal of the DVDs was to demonstrate the realities of the lifestyle that many rappers described in their songs. The DVDs offered a unique platform through which Montana could promote himself, ultimately leading to wider recognition for his music.

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