Chris Kocek shares five techniques that anyone can use to see the world with a fresh set of eyes.

As a former strategic planner at ad agencies in New York City and Austin, Chris has developed nationally recognized campaigns for Fortune 500 brands, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere.

Today, he is the Founder/CEO of Gallant, a strategy + design firm in Austin, Texas dedicated to helping purpose-based brands succeed with their missions to build a better world. A frequent guest lecturer at the University of Texas at Austin, Chris is also the author of The Practical Pocket Guide to Account Planning - a straightforward, no nonsense guide that shows how Planners can collaborate with Creatives to produce work that is smart, engaging, and culturally infectious.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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