he world is reacting to Elon Musk’s decision to rebrand Twitter by replacing the famous blue bird logo with an X.

It’s the culmination of Musk’s obsession with the twenty-fourth letter of the alphabet which started in 1999 when he founded X.com, the precursor to PayPal.

The X.com domain now redirects to Twitter. Earlier this year it emerged that Twitter’s parent company had been renamed X Corporation.

The shift to the new logo started overnight: the website now displays an X but the mobile app still has the familiar blue bird… for now.

Just like the South Park episode “Simpsons Already Did It”, which pokes fun at how the show has covered almost every conceivable plot, Matt Groening’s show may have indeed predicted the change long before it happened.

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