This is a fascinating tale of two writers who found a way of increasing perceived value through storytelling - and it all played out on e-Bay in 2009. It's a great retort to those who question the impact of storytelling and content marketing and the apparent difficulty of assessing tangible return on investment.
Read about the experiment here:
[ Ссылка ]
More from Andrew Thorp here:
www.andrewthorp.co.uk
Ещё видео!