Learn how your brand strategy can benefit from the guiding principles of the ‘Minimum Viable Product’ framework with Jenny Farias.

Key Takeaways:
- Developing your brand identity
- Communicating your values, your purpose, and your mission
- Leveraging your position
- Identifying your unique selling proposition
- Conveying your brand story
- Creating visual identity elements and go-to-market assets

Developing your brand is a lot of work. Maybe you have an idea and have done the research to know there’s a market for it, but you can’t quite visualize the brand to connect it all. Or maybe you’re already leading a business but haven’t found the opportunity to go through the motions of building out a comprehensive brand strategy. In any case, what matters in the end is that your customers understand what your business stands for, how it solves their problem, and why it’s a better choice than all the other options. Enter: the MVB, or Minimum Viable Brand.

Jenny Farias, Founder and CEO of Brands X Humans, explores the benefits of identifying your MVB. Thoughtfully evolved from the product development process we know well in the business world, Jenny takes an approach to branding that will make it easy for potential customers to fall into your sales funnel. In this insightful conversation, following a brief case analysis showcasing a company that found success using this framework, you will learn all the core basics of brand strategy as well as everything you’ll need to make it cohesive and customer-centered.

Connect With Jenny:
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