Personalization is about understanding your clients and treating them as individuals. It gets increasingly effective when you keep observing a person’s past interactions, leverage user data, and then take measures to customize their experience.
1) NetFlix’s content recommendation is a popular example of personalization, where users do not need to browse the platform to find something new to watch.
2) Starbuck’s mobile app remembers customers’ favorite drinks and preferences. It then rewards them with perks or freebies based on their past activities.
3) Amazon’s product recommendations based on users’ purchase history contribute to massive sales.
These brands have set the narrative loud and clear – that is – Personalization matters! Personalization elevates the customer experience and boosts business growth.
Show your customers that you listen to their voices, understand their needs, and respond to them with relevant solutions.
#CustomerService #ArtificialIntelligence #MachineLearning #MultichannelCommunication #HelpdeskSoftware #CloudApplication
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