2001 TV commercial for the Chevrolet Silverado & S10 pickup trucks.

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The Chevrolet Silverado, and its mechanically identical cousin the GMC Sierra, are a series of full-size and heavy-duty pickup trucks manufactured by General Motors and introduced in 1998 as the successor to the long-running Chevrolet C/K line. The Silverado name was taken from a trim level previously used on its predecessor, the Chevrolet C/K pickup truck from 1975 through 1998. General Motors continues to offer a GMC-badged variant of the Chevrolet full-size pickup under the GMC Sierra name, first used in 1987 for its variant of the GMT400 platform trucks.

The heavy-duty trucks are informally referred to as "Silverado HD" (and Sierra HD), while the light-duty version is referred simply to as "Silverado" (and Sierra).

The Chevrolet S-10 is a compact pickup truck that was produced by Chevrolet. It was the first domestically built compact pickup of the big three American automakers. When it was first introduced as a "quarter-ton pickup" in 1981 for the 1982 model year, the GMC version was known as the S-15 and later renamed the GMC Sonoma. A high-performance version was released in 1991 and given the name of GMC Syclone. The pickup was also sold by Isuzu as the Hombre from 1996 through 2000, but only in North America. There was also an SUV version, the Chevrolet S-10 Blazer/GMC S-15 Jimmy. An electric version was leased as a fleet vehicle in 1997 and 1998. Together, these pickups are often referred to as the S-series.

In North America, the S-series was replaced by the Chevrolet Colorado, GMC Canyon, and Isuzu i-Series in 2004.

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