You don’t have to look far and wide for products made with renewable materials nowadays. That’s a good thing. A sign of the times, where brands understand they can lead the charge when it comes to sustainability — an if you build it, they will come kind of attitude.
When it comes to our clothes, however, consumers don’t want to sacrifice quality or comfort. And if you can maintain both while doing a little good then you’re on the right track. That seems to be the objective with Vans’ new Circle Vee, which they built around the idea that “every little bit helps.” They’ve been made with a reduced-waste approach to as many production and design details as possible. The upper is made of 48% organic cotton, 47% hemp, and 5% nylon. The shoelaces are made of 100% jute. If you’ve never seen or heard of jute, it’s a plant-derived fiber that is favored in some areas of the world because it’s fairly easy to grow, requiring little water or fertilizer. Finally, inside there’s an EcoCush insole made of 70% biobased FATES foam.
Now, are they comfortable? Yes. They definitely are.
And to round out their every little bit helps approach, the company is donating $1 for every Circle Vee product sold (with a minimum of $25,000 donated) to the Tides Foundation.
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