media buying and planning 101 -

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Many times your advertising is only as effective as the media schedule you have created. You need to effectively reach your audience to properly predispose your message to them.

Media buying can be tricky because there is a lot that goes into the process. The most common mistake is trying to reach too many people. Buying media on GRPs, impressions, or casting a wider net can be a mistake.

Would you rather convince 100% of the people 10% of the way or convince 10% of people 100% of the way?

For a free analysis of your media plans feel free to reach out to us. We'd be happy to do an analysis and provide feedback on your current media budgets and plans.

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