In this amateur vs pro video we break down the old website design vs the new landing page design example we at GoGoChimp did for our client.

Our client had a website that got them zero leads. It was a nice website that looked very professional. However, it was built by a web designer who knows nothing about conversion rate optimization or how to convert traffic into leads using design.

This landing page design example instantly improved our client's conversion rates.

The solution was to build a short landing page with a strong call to action and the key selling points of their product.

So why is a simple landing page design more effective than a website?

I'm often asked "do I need a landing page or a website?"; "landing page vs website - what wins?"; "what is a landing page?" and "do simple landing pages designs get sales?".

I'm about to share a super simple landing page design that made Transport Innovation's conversion rates explode overnight. It's a landing page that relies on copywriting and the ability to guide the visitor's eye to look at what we want them to.

Oh, and it's such a simple design that is easy for you to use as inspiration for your website and landing pages.

The secret sauce to any great landing page is to keep it simple.

A simple landing page design with easy to understand copywriting gets straight to the point.

A complicated website with too much text and too many distractions kills conversion rates. As a matter of fact, Transport Innovation's boring website didn't get A SINGLE LEAD since launch.

So I created this landing page and the results speak for themselves...

Sounds easy, but it takes a lot of practice.

Here's what we cover:

0:00 Intro
0:30 Transport Innovation Website
1:03 Bad Copywriting Example
1:50 Non Optimized Website
3:12 Simple Landing Page Example
4:17 Call-to-Action Button
4:47 Best Landing Page Structure
5:49 Testimonials and Social Proof
6:21 Trustworthy Website

Thanks for watching. I really appreciate it.

If you found anything useful in this video then every view, comment, like and share REALLY helps my channel to grow.

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