Love it or hate it, the Myers-Briggs personality inventory (MBTI) is of the most widely administered personality assessment.

Everyone fits into four nice little buckets, right? Of course not, but your personality and the personalities of your business partners deserves some consideration. It's important to understand how the other perceives the world, and how the world around them informs their decision-making process.

Knowing your own personality type is a worthwhile exercise on its own, but acknowledging the primary indicators of your cofounders will help you better relate to each other. Doing so may even indicate potential blind-spots you share among your team.

Also, as you'll see in the video, it's not always true that opposites attract. In fact, the fourth quadrant of the MBTI is where you're likely to find conflict if you don't watch out for it.

Take a look and let us know what you think.

This is the 13th video in Brett's Business Partnership Mastery Series, where he dives into both the philosophy and legal nuts and bolts of mastering business partnerships. If you are a current or future business owner, you will definitely want to stay tuned for videos in this upcoming series, so make sure to subscribe!

Inspired by the content in his book, Partner-Proofing Your Partnership, Brett will touch and expand on the primary concepts he fleshed out in that short read which you can find here:
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Have questions? Book a call, and talk to Brett today:
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Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.

Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM - $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.

Brett also maintains merger-resources.com, a site packed with free articles, videos, checklists, deal diagrams, template contracts, and other tools to help pass M&A knowledge to others.

Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013, Brett served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and two children. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.


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