A change in the rules means university sports stars in the US can now make money from their name, image and likeness, through sponsorship and endorsement deals. But will they ever get paid to play? The FT talks to athletes, agents and policymakers to see how NIL is changing the game and whether the age of amateurism is dead.
#Football #women #NIL #nameimagelikeness #UScollegesports #NCAA #HaileyVanLith #MalikCunningham #AlontaeTaylor #GrantFrerking #Opendorse #MarchMadness #UScollegebasketball #UScollegefootball #sport #NFL #NBA #Louisville #Tennessee
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