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Client: PROXIMO SPIRITS
Agency: DEAD AS WE KNOW IT
Director: TIM MILLER
Animation: BLUR STUDIO [ Ссылка ]

In a departure from the 2D woodblock print style of previous Kraken Rum spots created by Brooklyn's Transistor, this entirely CG commercial for 'The Kraken Rum' directed by Tim Miller of Blur Studio provides a visceral portrayal of the legendary sea creature for which the Caribbean spiced rum is named.

Having seen Blur Studio's standout work on 'The Girl with the Dragon Tattoo' opening titles, ad agency Dead As We Know It approached the studio to create equally compelling visuals for 'The Kraken Rum'.

Schedule: 10 weeks.

For Proximo Spirits Senior VP marketing: Elwyn Gladstone Marketing manager: Kristin Shirtz

For Dead As We Know It Executive creative director: Mikal Reich Creatives: Ella Wilson, Charmaine Choi, Kirsten Larson, Andrew Kay, Jesse Adelman Senior producer: Kirsten Larson

For Blur Studio Director: Tim Miller CG supervisor: Jerome Denjean FX supervisor: Kirby Miller Producer: Tiffany Webber Executive producer: Al Shier Layout supervisor: Franck Balson Character modeling lead: Mathieu Aerni Character modeling: Alessandro Baldasseroni, Daniel Garcia, Chris Grim, Alex Litchinko, Jesse Sandifer Rigging supervisor: Jeremie Passerin Rigging development TD: Enoch Ihde Rigging lead: Jennifer Hendrich Rigging: Steven Alley, Justin Callanan, Brent Wiley Animation: Isaac Fernandez, Jason Hendricks, Bryan Hillestad, Nick Whitmire Cloth supervisor: Jon Jordan Cloth lead: Luis Lopez Cloth: Justin Callanan, Don de Castro, Tyler Fox, Dyllan Lu, James Marcus, Lennon Montejo, Jace Timmer Environment modeling: Jinho Jang Prop modeling: Zack Cork, Colin James Lighting and compositing lead: Colin James Lighting and compositing: Simon Blanc, Darren Butler, Peter Wildman FX: Brian Alvarez, Matthew Benson, Wayne Hollingsworth, Matt James, Matt Radford, Brandon Riza, Brandon Young Technical and QC: Jennifer Hendrich, Jon Jordan, Luis Lopez Concept design: Leopard Snow Production coordinator: Jessie King Production assistant: Amanda Powell Tools and scripts: Brendan Abel, Jeffrey Beeland, Mike Hendricks Programming and systems administration: Jeremy Donahue, Paul Huang, Matt Newell, Duane Powell, Perry Randall

Finishing House: Artjail

Music: Yessian Executive producer: Mary Ellen O'Brien, Marlene Bartos Music track license: "Beyond the Sea" Song writers: Jack Lawrence, Charles Trenet, Albert Lasry Performer: Bobby Darin Publishers: Range Road Music, Inc., France Music Corp. Label: Warner Music Group

Sound design: Jafbox Sound Designer: Joseph Fraioli

Audio mix: Heard City Mixer: Keith Reynaud

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