In this episode of Minds of Ecommerce Podcast, Raphael Paulin-Daigle hosts Greg Schwartz, Founder of Household, to discuss how DTC brands drive growth through TV ads. Greg reveals the TV ad strategies of top-performing ecommerce brands, common mistakes in TV ads, and how to know if your brand is ready for this marketing approach.

Here’s a glimpse of what you’ll learn:

➡ Greg Schwartz talks about TV advertising trends for DTC in 2023
➡ Streaming and programmatic options for ecommerce ads
➡ Greg addresses TV ad misconceptions
➡ At what point in a brand's life journey should TV be considered?
➡ TV ad strategies, performance measurement, and attribution tips
➡ Why should you optimize your organic funnels before launching TV ads?
➡ Common mistakes in TV advertising
➡ Greg shares brand success stories

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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.

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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: [ Ссылка ]

Find Raphael on Twitter: [ Ссылка ]

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