0:00 Introduction
01:35 Coca Cola Product Mix
02:15 What is a product Mix
02:30 Product mix length
02:50 What is a product line
05:10 What is a product line length
07:58 What is product line depth
10:55 What is a product mix width

What is a product mix? What is a product line? What is a product mix width? What is product mix length? What is a product line length?

Understanding Product mix terms is simple yet complex. Generally, but not always, a product mix relates to a specific brand and the products being marketed under that brand. Here we are looking at the product mix of the Coca-Cola the company and not the brand.

This video discusses what is a product mix. It discusses what is a product line, what is product mix length, what is product mix depth, what is product line length, and what is product depth, with an example of Coca-Cola's simplified Product mix.

The brands included are Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite, Mello Yello, Minute Maid, Simply Orange, Barq's. Schweppes, Honest tea, Gold Peak, Fair Life, Dasani, Smart Water, etc.

Dr. Chanchal Tamrakar
The Marketing Channel
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