IT is not a silo anymore and customer expectations are changing as well. Walter Curd, chief information officer at Maxim Integrated, speaks with CXOTalk about digital transformation at the analog semiconductor company with a heavy focus on e-commerce and innovation.
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“Now, this was a really interesting discussion in the company because we were very traditional,” Curd says. “But we realized that we’ve been product-focused for so long and, in order to get customer-focused, we had to own the customers. That meant sort of taking it back from some of our distribution partners. We’ve put a lot of time into enhancing our website, the analytics, the customers, and so on, and then allowing us to really understand the customer experience… Expectations have gotten much higher, and we have to deliver.”
Curd has been Vice President and CIO at Maxim Integrated since 2008, leading a modernization effort to migrate multiple order management, logistics, and manufacturing financial systems on SAP. He previously served as CIO at Marvell Semiconductor, Cyberiq Systems and Electroglas; he also spent 10 years as director of information technology at Fujitsu Microelectronics.
This conversation was recorded at SAP Select, part of SAP SAPPHIRE NOW 2018. The overall theme was Intelligent Enterprise.
