#googleanalytics
Google Analytics 4 (GA4) versus Universal Analytics (UA) – what are the key differences? In this video Dana walks you through GA4 vs UA and shares 8 key differences you should know to help with your transition to the new Google Analytics platform.
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**** TIMESTAMPS ****
0:00 – Intro
0:50 - Dimensions and Metrics
1:23 – Users Metric
2:36 - Sessions in GA4
4:31 - Acquisition Data
5:33 - Channel Dimensions in GA4
6:14 - Page Views in UA = Views in GA4
6:44 - Conversions (formerly Goals in UA)
8:40 – What about eCommerce (Purchases)
8:55 – Bounce Rate
⭐ FEATURED RESOURCES ⭐
Course: Analytics for Agencies (join the waitlist)
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Free GA4 Audit Helper Dashboard - [ Ссылка ]
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Dana’s LinkedIn: [ Ссылка ]
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KP Playbook X: [ Ссылка ]
KP Playbook LinkedIn: [ Ссылка ]
